"Those who are never dissatisfied will never make progress." — Shigeo Shingo
PROFESSIONAL PROFILE
Primi ⚗️ Cachero is the only Spanish professional honored to have been personally mentored by Toyota Sensei Ritsuo Shingo, former CMO of Lexus America, Mindful Coach, Executive Coach, and Trainer in TPS Leadership, Lean Change, and Artificial Intelligence.
Toyota Sensei Ritsuo Shingo is the son of Shigeo Shingo, co-creator of the Toyota Production System (TPS) alongside Taiichi Ohno. Primi Cachero had the distinct honor of participating in the only global mentoring program ever conducted by Shingo-san outside of Toyota.
IMPACT
He has led cultural transformations worldwide, learning directly from the source of the Toyota Way, and contributing to the success of organizations such as Lexus, FUNDAE, Kutxa Bank, Laboral Kutxa, Banco Santander, T-Systems, Spanish Social Security, Ministry of Justice, Principality of Asturias, BBVA, Ferrovial, ASISA, CESCE, Telefónica, General Dynamics, Ministry of Defense, Endesa, Iberdrola, Vodafone, ESA, PSA - Citroën, and many others.
His approach combines TPS with Artificial Intelligence, applying the human-centered leadership of the Toyota Way both inside and outside of the manufacturing sector—in software, technology, logistics, defense, banking, insurance, aerospace, and more—to help organizations become more efficient, resilient, antifragile, and sustainable, always starting from the Gemba and creating real impact from the beginning.
UNIQUE LEADERSHIP MODEL
Creator of his own GPT-based model, Practical TPS Leadership, developed in December 2022 as an early adopter of AI—an innovative framework for leading adaptive change in the 21st century. Rooted in the philosophy and principles of Toyota, it is enriched by hands-on experience within Toyota and Lexus, and incorporates processes, tools, behaviors, Lean Leadership, and Lean Change Management—tested and improved through Chat GPT, Perplexity, Claude, DeepSeek, Copilot, Gemini, and Mistral.AI.
DIFFERENTIATING FACTORS
Direct mentorship from Ritsuo Shingo (only Spaniard in the world to receive it)
Global experience with Lexus/Toyota
Own TPS Leadership Model integrated with AI
Capacity to generate impact in operations, culture, and people
Trained over 5,000 professionals globally and provides coaching with a human, ethical, and sustainable perspective
CORE PRINCIPLES
Lead change from the Gemba (where things actually happen)
Coaching with KBIs (Key Behavior Indicators) inspired by Toyota and Lexus
Develop the maximum human potential and optimize efficiency
đź“© for contact with Primi Cachero Coaching : contact@primicachero.com
