"Those who are never dissatisfied will never make progress" — Shigeo Shingo
I am Primi Cachero, Executive Coach, Ikigai Coach, Mindful Coach & Business Transformation Partner, and recognized expert in Lean Change, Lean (Ex–Toyota Alumni, Ex–Lexus America CMO) & AI, with the honor of having been mentored by Toyota Sensei Ritsuo Shingo.
As an Organizational Change Architect, I redesign leadership and business models for a future of high-impact products and services that are waste-free, purposeful, and empowered by AI.
I have served in roles such as Change Facilitator, Agile Coach, Enterprise Agile Coach, Change Agent, Change Management Leader, Enterprise Agility Leader, Head of, Manager and Senior Manager, Change Management Lead, Senior Delivery Manager, and Flow Lead. I have worked with startups, SMEs, and multinational organizations across virtually every sector—food, banking, manufacturing, sports, telecommunications, defense, public sector, and more—adapting to any context to deliver maximum value according to the situation.
CORE COMPETENCIES:
✔ Artificial Intelligence: Spanish pioneer in integrating AI into TPS Leadership (Toyota/Lexus). Since 2022 I have tested and trained professionals in all major AI tools (ChatGPT, Claude, DeepSeek, Copilot, Gemini, Perplexity, Mistral). Since 2017 I have worked with Machine Learning, Deep Learning, and NLP.
✔ Enterprise Product and Service Development with Lean & Agile since 2006 and 2009.
✔ Agile Coach (certified since 2018, practicing since 2011), Executive Coach, Ikigai Coach, and Mindful Coach (certified since 2025, practicing since 2011).
✔ Global Lean & Agile transformations, acting as an official Lean Change facilitator, Kanban coach, and Transformation Manager in banking, telecommunications, manufacturing, defense, and the public sector.
✔ International organizational and strategic design combined with executive coaching sessions since 2011.
ACHIEVEMENTS:
✔ More than 5,000 professionals trained worldwide in Artificial Intelligence, Lean, and Agile through one-on-one coaching, resulting in significant professional growth and long-term employability in highly competitive environments.
✔ Leadership in global organizations such as Lexus America, ESA (European Space Agency), BBVA, Santander, Telefónica, Spanish Ministry of Defense, General Dynamics, Social Security Administration, Ferrovial, ASISA, CESCE, FUNDAE, Kutxabank, among others.
✔ Achieved a 50% reduction in process times in organizations—exceeding 6,000 hours saved and more than €1,000,000 per client each year.
✔ Proven ability to resolve organizations trapped in silos, with processes that “move” but do not truly progress.
✔ I support executives, leadership committees, and high-performance teams who:
Want to move from isolated initiatives to a culture of continuous improvement.
Seek to apply AI with strategic and organizational purpose.
Need leadership that mobilizes people beyond org charts and frameworks.
✔ How do I do it?
Transforming operational mindset through TPS as a core lever.
Driving practical integration of AI and data so people not only “have technology,” but truly “work differently.”
Providing executive coaching that turns sponsors into true champions of change and teams into engines of transformation.
✔ My results:
I have guided more than 5,000 professionals in their development and cultural transformation.
I have led transformations that reduced cycle times, improved flow, and increased satisfaction in organizations operating under significant pressure.
✔ Ready to take the first step?
Let’s connect. Let’s discuss how we can make your organization more agile, resilient—or antifragile—more human, and truly prepared for the future, while improving efficiency and saving money.
Over the past 30 years, I have generated more than €250 million in savings for my clients.
📩 For more information: contact@primicachero.com
