About Primi Cachero Coaching


“Those who are never dissatisfied will never make progress” — Shigeo Shingo 


PROFESSIONAL SUMMARY:

Primi Cachero is the only Spanish Executive Coach, honored to have been personally mentored by Toyota Sensei Ritsuo Shingo in Practical TPS Leadership, Gemba Walk, and Kaizen.

As an Executive Coach, Primi supports the development of corporate leadership, vision and objectives, change, efficiency, resilience, and organizational antifragility. He brings extensive international experience in Change Leadership and TPS Leadership at Toyota and Lexus.

CORE COMPETENCIES:
- Organizational Transformation (Lean & Agile), Change Management (TPS / Lean), Practical Leadership, Executive Coaching & Executive Advising
- Cultural Transformation through Toyota and Lexus KBIs
- Strategic Vision


IMPACT:
Primi has led significant transformations across sectors including automotive (PSA – CitroĂ«n, Toyota, Lexus), aerospace and defense (ESA, General Dynamics), banking (Santander, BBVA, Liberbank, Kutxa), telecommunications (TelefĂłnica, Vodafone, Movistar), public administration (Justice, Social Security, Community of Madrid, Principality of Asturias), and start-ups.

He demonstrates exceptional versatility and effectiveness — from executive-level leadership coaching, Obeya rooms, MBRs, QBRs, OKRs, and demand planning, to coordination and execution using TPS, Scrum, Scaled Scrum, Kanban, and Enterprise Service Planning with Kanban — always driving a shift in the leadership model through TPS and The Toyota Way, with a strong focus on Key Behavior Indicators (KBIs).

UNIQUE LEADERSHIP MODEL:
Creator of his own GPT-based model, "Practical TPS Leadership," developed in December 2022 (as an early adopter of AI)—an innovative approach to leading adaptive change in the 21st century. It is rooted in the philosophy and principles of Toyota, and enriched by his hands-on experience within those organizations, including processes, tools, behaviors, Lean Leadership, and Lean Change Management, tested and improved thanks to OpenAI, DeepSeek, Copilot, Gemini & Mistral.AI.

PRINCIPLES:

Driving change from the gemba
Coaching through Toyota and Lexus KBIs (Key Behavior Indicators)
Unlocking human potential and achieving peak efficiency





Primi Cachero can support your organization as an Executive Coach, Executive Advisor & Mentor, Change Maker Officer (CMO), Chief People & Culture Officer, Director of Organizational Transformation (Lean & Agile).


đź“© for contact with Primi Cachero Coaching for more details or further information at contact@primicachero.com